I'll confess something... I'm sometimes a bit resistant when it comes to big changes.
I'm having a love/hate relationship with this new HD tagline... and let me tell you why in a moment. First, let's take a look at the former one:
"It's not the destination, it's the journey."
So, ok. It is a great tagline, because I do believe it speaks for most bikers I've known. Living the moment of being on a motorcycle is why we do this.
A motorcycle provides you with intense contact with the elements around you - like weather, smells, wind on face, and so much more.
To me that phrase evokes deep memories, moments which define me. It's who I am.
Some might argue that this does not represent everyone, or it's been worn out, or that it's just too boring and old.
Which brings us to the new tagline.
"So screw it, let's ride."
Alright. I can see this. I had many, many "fuck it, let's ride" moments before. Too many to even count. But there's something about this that sounds almost like someone who doesn't really care.
I don't know, this one doesn't make me think of the "why" I ride - that feeling that only a looong ride can provide.
I know I sound like a dinosaur, but I feel like HD is part of my family, as crazy as this may sound.
But, hey, who am I to judge. It's my feeling and I'm definitely not trying to tell HD what's best for their company.
Maybe they're trying to appeal to a younger crowd, new customers... I know they've been through a bit of rollercoaster these past years.
I just hope they don't forget about the older ones.
And you, what did you think about the new slogan? Leave a comment and let me know!